About Matt Wittlief

Strategy clients can actually run.

Matt helps services firms make growth predictable without breaking delivery. His
work spans Leadership, GTM, Talent, Delivery, and Finance & Ops—strategy first, then a weekly system teams can run. He has led growth, transformed operations, and built teams across startups and enterprise.

He is an advisor and operator who ties strategy to measurable execution. He’s held president roles in Salesforce-focused services firms, led large matrixed organizations, and scaled practices through partner motions, operating cadence, and billing-to-cash discipline.

Selected career highlights

Zinc Partners (President)

GTM framework; organizational realignment; delivery portfolio management; P&L ownership.

Egen / SpringML (President, Salesforce Services)

Sales leadership; P&L ownership; Board reviews with PE; brand change; M&A integration.

SpringML (VP, Delivery & Client Partner)

Early senior hire; startup-to-scaled revenue; delivery leadership; carried quota; alliances ownership.

RCI / Wyndham (VP, Program & Product; Analytics)

Digital transformation; data science; global operations leader; strategy; product development.

Quick facts

Practice growth & market positioning in Salesforce services

Built GTM and delivery teams (startup → PE ownership)

Operating rhythms that improved utilization and margin

Forecasting, RevOps, PMO

Fortune-scale and founder-led experience

Quick facts

Practice growth & market positioning in Salesforce services

Built GTM and delivery teams (startup → PE ownership)

Operating rhythms that improved utilization and margin

Forecasting, RevOps, PMO

Fortune-scale and founder-led experience

Guiding Principles

Strategy informs operations

Scale with systems, not heroics

Culture via end-to-end alignment

Proof over theater; data, not hope

Matt blends executive judgment with technical depth and earns trust fast—with teams and clients. He translates big-company rigor into systems that work for firms of any size. He was instrumental in taking SpringML from startup momentum to a successful PE exit.

Charles Landry

Co-Founder & CEO, SpringML

Let’s map your future together.

45-minute working intro to assess your goals, OKRs, process, and alignment—then we’ll build your plan.

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